New Innovations Partner & Sales Manager in Seafood

Since 1986, Lars Jøker has consistently made a remarkable impact in the industry, rising steadily through the ranks from being a stainless-steel welder to leading entire divisions in USA, Germany, Iceland, and Denmark. His professional journey has taken him from being an assembly supervisor to a project manager, then a sales manager, site manager, and division manager to spending more than 25 years in director positions at Carnitech, CP Food Machinery, and Marel.

In other words, Lars has undeniably proven his ability to drive development, foster growth, and achieve outstanding results throughout his career.

Joining Beritech

In joining Beritech's Seafood department, Lars will contribute to the expansion of the business area and the positioning of Beritech as a leading manufacturer of high-quality solutions for the industry.

Additionally, Lars will contribute to the development and implementation of sales and production strategies aimed at delivering innovative solutions to the Seafood Onshore industry and establishing a stronger and more personalized connection between customers and the company:

"At Beritech, I have the opportunity to make a substantial impact that directly benefits our clients," Lars emphasized. He continued, "In this role, I will work closely with our clients and partners, utilizing the knowledge and experience I've gained over the years, particularly in the fields of hygienic salmon processing."

It is, however, not only the professional aspect that Lars emphasizes in choosing Beritech. Equally important to him are the people behind the company:

"The entire Beritech organization is comprised of highly competent professionals, and the Seafood department is no exception. I know several of my new colleagues from previous experiences, and I have no doubt that our respective skills complement each other in a way that will enable us to achieve great things together for the benefit of our clients in the industry.”

Beritech's management expresses similar enthusiasm for Lars Jøker's decision to join their department:

"We are extremely pleased that Lars has chosen to become a part of our team," stated Bent Larsen, CEO of Beritech Group. "With his in-depth industry knowledge and the success, he has achieved throughout his career, we are confidence that Lars will drive remarkable innovation and play a central role in our goal of delivering industry-leading solutions to our customers in the sector."

For more information, please contact:

Anne Kold, PR & Communications Manager, +45 60 12 50 10

Lars Jøker, Innovation Partner & Sales Manager, +45 20 22 51 63